Àdìrẹ — by Vantroly
Video advertising that Africa recognises as its own.
Àdìrẹ turns a brand brief into a production-ready campaign — cultural brief, script in Pidgin, Yoruba or Twi, shot list and render-ready prompts — with African skin, hair, wardrobe, markets and light specified explicitly, so the models stop defaulting to somewhere else.
GEMINI 3.6 FLASH · VEO 3.1 · NANO BANANA PRO · LAGOS, NIGERIA
The Defect
Ask any video model for “a woman shopping in a city.”
What the model gives you
- Light or racially ambiguous skin
- Loose-curl or straightened hair
- A Western high street, temperate overcast light
- Card payment at a till
- Neutral transatlantic English
What Lagos actually looks like
- Deep skin under 1pm equatorial sun, hard-edged shadow
- Knotless braids, a gele, threading, a low fade
- Market stalls under zinc, danfo horns, laterite dust
- A POS agent under an umbrella, price in naira
- Pidgin and Yoruba, code-switching mid-sentence
Every difference above is a default the model filled in silently. Defaults are what everybody ships — and African audiences do not buy from advertising that reads foreign.
How It Works
01
The brief
Brand, product, city, audience, goal, language and platform. Sixty seconds of typing.
02
The specification
Àdìrẹ writes the cultural brief, three concepts, a timed script in register, and a shot list in which nothing about Africa is left to the model's prior.
03
The render
Prompts go to Veo 3.1 with a cast held consistent by Nano Banana Pro. Same face, same braids, same wrapper, every shot.
The Specification Layer
An unspecified attribute is a defect. Àdìrẹ specifies all eight, every shot.
Skin
Tone, undertone, and how it behaves under the stated light
Hair
4A–4C coil, knotless braids, locs, threading, gele, hijab
Wardrobe
Ankara, agbada, kaftan, okrika, corporate Lagos tailoring
Environment
Named place-type: market stall, danfo traffic, kiosk, compound
Light
Harmattan haze, 1pm overhead, 6:15pm gold, phone-screen night
Product format
Sachet, refill pack, POS agent, transfer, price in naira/cedi/shilling
Camera
Lens, movement, framing, the platform's native aspect ratio
Audio
Generator hum, market bed, rain on zinc, Afrobeats, call to prayer
Who It Is For
Brands & SMEs
A 30-second spot in Lagos runs weeks and a budget most businesses never had. Àdìrẹ makes video a weekly decision instead of an annual one.
Agencies & studios
Concept, script and shot list in minutes, with continuity that survives a full campaign.
FMCG, telco & banking
One campaign, correctly specified across ten African markets and languages. The thing nobody can currently do at all.